Flyer Design for Print – “Ha’Ogen” – Mortgages, Finance, and Family Economics

The Client:

“Ha’Ogen – Mortgages, Finance, and Family Economics”. A valued long-term client that the studio has supported throughout their growth journey from the very beginning.

The Request:

Create a dedicated promotional flyer for distribution within contractor apartment project folders. The goal was to produce a printed marketing asset that catches the eye, conveys the brand’s professionalism, and motivates potential clients to make immediate contact.

The Challenge:

The need to integrate a large amount of text in a printed format without compromising readability. We had to create an engaging and “dynamic” composition that breaks away from the dull templates of the finance world, while maintaining order and clarity.

Evolution of Versions and Revisions:

During the refinement process, we examined several variations of colors, element placements, and text hierarchy arrangements. Special emphasis was placed on highlighting contact details (CTA) to ensure the marketing message would not be lost within the professional information.

The Final Result:

An elegant, clean, and inviting promotional flyer that conveys complex messages in an accessible manner. The client remained highly satisfied with the precise result that meets all the business’s marketing objectives.

What Else We Did Together:

The collaboration with “Ha’Ogen” is extensive and comprehensive: in addition to the current flyer, we designed a dedicated flyer for a partnership with “Bituach Yashir”, produced promotional stickers, letterheads, and operational forms for the business. We also performed a “refresh” and refinement of the existing logo and built the brand’s website.